Boone Oakley’s YouTube Home Page

Boone Oakley, an ad agency in Charlotte, North Carolina, has used YouTube as a platform to build their web presence. It’s an excellent and valuable experiment that deserves the attention it’s getting.
I called earlier experiments like the Skittles Widget built on Twitter ‘all flow, no archive’ because they showed a serious misunderstand of how to [...]


Win a Place on Team YouTube for Cannes Young Lions

Born after June 27, 1980 but not before June 21, 1991?
Available to read a brief then create and promote an ad between midnight (GMT) on May 15 and midnight (GMT) on May 17?
Then you’re eligible to compete for a place on Team YouTube. Here are all the details on the YouTube-Cannes Young Lions video contest:
People [...]


Rebranding Alberta With and Without Northern England

A post from Doug Saunders points to an article in the Edmonton Journal that reports the flagship image for Alberta’s new rebranding campaign wasn’t shot in Alberta, or Canada, or North America.
It’s a picture that perfectly captures the wide open spaces and wild skies of Alberta. No wonder the folks who designed Alberta’s new $25-million [...]


YouTube Claimed Copyright Content Gets New Ads

Last week we wondered Will Ad Buyers Buy New YouTube? And we asked 2 questions:

Will ad buyers only buy ad inventory paired with ‘professional,’ sanitized, certified content? And, if so, why? Their audiences seem to have no trouble with the messy rest of the web.
Is YouTube redesigning its website and segmenting user-generated content from what [...]


Will Ad Buyers Buy New YouTube?

In all the recent chitty chat about buildling businesses for online advertising (mostly around YouTube) I don’t understand a recurring rhetorical glissage that keeps appearing:
“But the problem with video ads may not be the ad unit itself but but the underlying content. Brand advertisers don’t want their names associated with random words spoken in videos. [...]


New Strategy: Make the Ad Bigger!

So YouTube is trying out bigger ads on its home page.
And about two dozen leading web publishers have adopted bigger ads. Actual headline: Top Web Publishers Pledge Bigger Ads - Deepening recession and declining rates spur innovation.
And it makes me wonder: should I say what I’m thinking?
Yes.
Just like I added on the Video Egg blog [...]


Ask Kutiman Creative Questions

Spark, the “blog, radio show, podcast and ongoing conversation about technology and culture,” is interviewing Kutiman today. And they’ve invited anyone to contribute questions:
On March 30th, we’re interviewing Kutiman for an next week’s Spark. And in the collaborative spirit that his music inspires, we want you to help us grill him. What [...]


Age of Persuasion: YouTube Revolution

One of my favorite radio shows is The Age of Persuasion with Terry O’Reilly. It airs up here in Canada on a somewhat regular basis but I never end up catching it.
But I do end up listening to the archives. Today I listened to a great episode called YouTube Revolution. It originally aired back on [...]


ThruYOU by Kutiman MP3 Downloads

A buzz has shot thru our offices this morning. ThruYOU: Kutiman mixes YouTube hit big.
Many of us listened through to all the songs. We bopped. We hooted to each other, “I can’t believe how good this is!”
Then we wanted to listen to it away from our computers. So we created MP3 files for each of [...]


Thru-You Remixes How-To Culture

Take one part exhibitionist tendencies. Add in cheap video cameras, the Internet and an easy place to post / share / distribute videos. Add public access to the media assets. Shake with creative flair a musically talented DJ.
What do you get? Thru-You: Kutiman mixes of YouTube. For instance:

(Be sure to watch and listen to all [...]


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