Olympic brand score: 124. See photos. Clarity: 26 Relevance: 25 Originality: 22 Aesthetics: 26 Results: 25 Judges comments: Really well done, and eye-catching. Very striking. Playful and engaging. Their brand was everywhere. Good use of environmental sustainability. Not sure about what relationship junk soda has to athletics, but… The Oly Awards Olympic Brands Scoring System [...]
Olympic brand score: 121. See photos. Clarity: 24 Relevance: 25 Originality: 23 Aesthetics: 23 Results: 26 Judges comments: Hard not give HBC full marks for their impact and results. Their whole campaign looked good, was on message, and effective. And the lines around the block speak to the results. The Oly Awards Olympic Brands Scoring [...]
Olympic brand score: 117. See photos. Clarity: 22 Relevance: 24 Originality: 25 Aesthetics: 23 Results: 23 Judges comments: A shame they didn’t have ads and billboards up around town as the pins, toques, scarves, jackets were brilliant—all done guerrilla style. The Oly Awards Olympic Brands Scoring System 3 Judges scored brands on a scale of [...]
Olympic brand score: 115. See photos. Clarity: 24 Relevance: 24 Originality: 21 Aesthetics: 25 Results: 21 Judges comments: Strong impact due to consistency and penetration. To be expected from VISA at the Olympics. These look sexy and pull on heartstrings a bit, but what do they say about their product to differentiate it? Nada. The [...]
Olympic brand score: 115. See photos. Clarity: 24 Relevance: 24 Originality: 22 Aesthetics: 22 Results: 23 Judges comments: Pretty good showing for Bell. Their format is rather generic (white space anyone?) but they made a decent effort to tie their products and service into the games that made their sponsorship make sense. The Oly Awards [...]
Right now the 2010 Winter Olympic Games are unfolding in Vancouver, Canada. And AdHack world headquarters are in Vancouver too. To celebrate this happen confluence, we’re launching The Oly Awards — a celebration of the advertising of the Vancouver 2010 Winter Olympic Games. Because the Olympics are driven by brands and sponsorship. And being in [...]
Here comes AdHack Assignment # 7: Olympic logos for the people, by the people. Marketing and graphic design experts everywhere race for the opportunity to design the Olympic logo when the event comes to their hometown. Along with this race usually comes heated debate among the local community over the chosen logos relevance and design. [...]
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