Creativity in the Age of Social Media: 4A Presentation by Edward Booches

What Is Creative in the Age of Social Media? from Doug Winfield on Vimeo.
Lessons for folks in ad agencies looking to get a handle on social media:

Stop being scared.
Learn to do by doing.
Change is accelerating, which means that if you’re not doing, you’re falling further behind, faster all the time — the bell curve of [...]