How do you win over an audience? Make them laugh.
Rory Sutherland succeeds at getting the audience laughing right off the bat and just keeps rolling.
The highlights:
Perceived value is the easiest type of value to create.
Unless you want to live in a poorer world in the future, we need to create more intangible value from our [...]
The creative team at Melbourne, Australia’s George Patterson Y&R wanted to see if they could prove that creative advertising works.
‘Works?’
Works: makes money for someone who invests in creative advertising.
They took a dead simple example, accessible to anyone, and made the following short documentary about their experience. (Cue the rock song.)
Now, if you’re a sharp mind, [...]
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