80 / 20 Rule Flip #2: All Media and Advertising Will Be Connected to the Web

This is part 2 of a series of posts called Advertising’s 80 / 20 Rule is Flipping. See all posts.

Let’s start with a little breakdown.
The argument that ‘all media and advertising will be connected to the web’ holds two distinct yet interdependent arguments:

The web will provide the 2-way connectivity that delivers, manages and reports on [...]