When I heard that Pepsi planned to replace its Superbowl ad with community project grants I thought that it was a great move.
Great for effectiveness and accountability in advertising. Great for the people who receive the grants instead of the media companies who receive the rental of their video stream. Great for Pepsi PR. Great [...]
Tick Your Favorite Balls
We’re down to the short and curlies, the last few hours before we decide on the winning sequel of Show Us Your Balls.
Have you chosen your favorite?
It’s simple to do. Let me break it down for you.
Read the 3 finalist scripts:
Beer Balls by ryankurr
No Good Deed by jordanbehan
And now we dance! by [...]
Vote for the Winner
And now: the final voting for the winning script.
Review the Finalist Scripts
We’ve squeezed every last bit of energy from the outstanding Show Us Your Balls sequel scripts and here are the top 3 finalists:
Beer Balls by ryankurr
No Good Deed by jordanbehan
And now we dance! by Ren
WOL (Woo! Out Loud) for all three!
Congratulations [...]
We did The Balls Song. Then asked ourselves: why not a music video?
Yes, it’s all part and parcel or the Show Us Your Balls package.
And of course you can still download all the Balls tracks and remix your own version of The Balls Song, for glory, profit and a credibility windfall.
Here are The Balls Song [...]
Quick reminder to all you out there intending to write a script for the sequel to Show Us Your Balls: deadline for scripts is Monday, Feb. 16 at 11:59 (PST).
Wondering what I’m going on about?
1. Watch the Show Us Your Balls video.
2. What happens next? You decide. Write the script for the sequel.
Yes, that’s pretty [...]
Our Balls Keep Bouncing
Thanks to the excellent sharing of friends, AdHackers, countrymen, we find our Balls are still happily bouncing along.
“Balls?” you say.
“Balls,” we say. “Show Us Your Balls.”
“Balls,” we may add. “Balls balls.”
Now we’ve released a bit of a rogue video: Show Us Your Balls – What Didn’t Happen.
And it’s clearly what didn’t happen [...]
SUMMARY
User-generated ads are not new to the Super Bowl. Doritos heavily promoted its user-generated ads, and according to The Nielsen Company, Doritos placed the second and third best-like ads in this year’s Super Bowl. AdHack is one option for creating people-powered ads all year round, for any brand. AdHack is an online community where ad [...]
A little over a week ago we asked you to Show Us Your Balls.
We launched the Show Us Your Balls video (below) and web pages at AdHack.com/balls.
We invited you to decide: What Next? Finish the story of our charismatic characters.
And many of you did Show Us Your Balls and write excellent sequel scripts. Fantastic!
And a [...]
Dear Ad Buyers,
Here’s an outstanding example of how the world of advertising has changed.
Doritos ran a contest leading up to the Super Bowl called Crash the Super Bowl. They have run the contest annually for the past 3 years. They get better at it every year. They get better results every year.
Through the contest they [...]
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