Two pretty interesting articles on Venture Beat about digital media and advertising changes.
The first, Beyond direct response ads: Three trends in the future of online advertising, provides a really nice taste of the volatility and rate of change in digital advertising. Then it goes into the natural evolution of online advertising, from direct response to [...]
Venture Beat has a pretty standard report on someone else’s report on made up numbers (projections) for ad spending on social networks: Social Network Ad Spending Projections Take a Dip.
Bar charts and tables with numbers follow the headline. What I thought was interesting wasn’t the projections, but the assumption baked in:
The bulls of social networking, [...]
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