Olympic brand score: 124. See photos.
Clarity: 26
Relevance: 25
Originality: 22
Aesthetics: 26
Results: 25
Judges comments:
Really well done, and eye-catching.
Very striking. Playful and engaging. Their brand was everywhere. Good use of environmental sustainability. Not sure about what relationship junk soda has to athletics, but…
The Oly Awards Olympic Brands Scoring System
3 Judges scored brands on a scale of 1 (Boo!) [...]
Olympic brand score: 121. See photos.
Clarity: 24
Relevance: 25
Originality: 23
Aesthetics: 23
Results: 26
Judges comments:
Hard not give HBC full marks for their impact and results. Their whole campaign looked good, was on message, and effective. And the lines around the block speak to the results.
The Oly Awards Olympic Brands Scoring System
3 Judges scored brands on a scale [...]
Olympic brand score: 117. See photos.
Clarity: 22
Relevance: 24
Originality: 25
Aesthetics: 23
Results: 23
Judges comments:
A shame they didn’t have ads and billboards up around town as the pins, toques, scarves, jackets were brilliant—all done guerrilla style.
The Oly Awards Olympic Brands Scoring System
3 Judges scored brands on a scale of 1 (Boo!) to 10 (Yay!) on the following 5 [...]
Olympic brand score: 115. See photos.
Clarity: 24
Relevance: 24
Originality: 21
Aesthetics: 25
Results: 21
Judges comments:
Strong impact due to consistency and penetration. To be expected from VISA at the Olympics.
These look sexy and pull on heartstrings a bit, but what do they say about their product to differentiate it? Nada.
The Oly Awards Olympic Brands Scoring System
3 Judges scored brands [...]
Olympic brand score: 115. See photos.
Clarity: 24
Relevance: 24
Originality: 22
Aesthetics: 22
Results: 23
Judges comments:
Pretty good showing for Bell. Their format is rather generic (white space anyone?) but they made a decent effort to tie their products and service into the games that made their sponsorship make sense.
The Oly Awards Olympic Brands Scoring System
3 Judges scored brands [...]
You’ve waited long enough. And we are very excited to finally announce our elite Judging Panel for The Olys! You can also view the judges’ bios on our contest site.
Stephen Bailey
Marketing Director, John Fluevog Shoes
Born to nomadic parents, Stephen was frequently the new kid in school, forcing him into marketing at an early age. After starting [...]
Since we’re doing The Oly Awards: awards for the best advertising at the 2010 Vancouver Olympics, I’ve been paying a lot of attention to the games and medals.
And the metals have struck me as particularly beautiful — their design, their heft and their shape. Really remarkable and wonderful.
So I did a little research on them [...]
McDonald’s is a proud supporter of past, present and future Canadian Olympic athletes. Here is a collection of some of the TV commercials that feature the Canadian Olympians. You can also find these on the McDonald’s website, along with more information about their partnership with the Olympic movement.
Here’s another one featuring the athletes and Olympic [...]
Coca-Cola has outdone itself in Olympic advertising for the Vancouver 2010 Olympics.
First of all, they were one of the heavy-weights around the Olympic Torch Relay.
Through iCoke is actually how my Mother won the opportunity to carry the torch! When she received her track suit in the mail, Coke also included a care package with red [...]
Reporting on advertising at the 2010 Winter Olympics in Vancouver?
We have 3 resources to help.
1. Images of Olympics Advertising
A crowdsourced collection of advertising around Vancouver, Olympic venues and streets on Flickr:
Advertising at the Vancouver 2010 Olympic Winter Games
600+ photos from 60+ members in 1 week.
2. Official Olympic Brands Reports
A series of blog posts highlighting advertising [...]
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