Microsoft Fetes Windows 7 ‘Creators’ — Good-natured push from Crispin Porter touts collaborative nature of new OS.
In addition to commercials running on TV and online, the effort includes outdoor and digital banners as well as 7-second Web videos that demonstrate the product’s ease of use.
Microsoft will also invite consumers to submit their own 7-second product [...]
Look closely at the rows of images and you’ll see two things: the evolution of popular brands’ logos over the years and the evolution of popular design through the latter part of the 20th century.
Firefox’s logo went from comic-book icon to sleek, stylized and glossy fox.
Microsoft’s logo progressions looks fairly staid and simple. They’re not [...]
Companies spend billions on their brands, logos, wordmarks and identities. But how much meaning lives in those expressions of intellectual property?
That’s the implicit question of a fun project called The Wrong Brand.
We here at The Wrong Brand do not intend to confuse (ahem, ahem you trademark lawyers out there), but rather to mock. We ask [...]
Oy vey! Now they’re insulting the working shleps who’ve taken them in. The nerve!
At least this one has a small smirk in it for the tennis ball bedroom scene.
The first Jerry Seinfeld-Bill Gates Microsoft ad was excruciating to watch. This one is just painful. And long. And boring.
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It was big news when these ads were announced.
Big news. Big money. Big expectations.
I’ve just watched the first one and I have a simple, three-word response.
The first word is ‘what.’ The second is ‘the.’ Can you guess the third?
It’s not ‘fire truck.’
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Reading Bogusky’s six rules for being a media maverick from AdJoke jolted me into a flashback. Remember The Facts of Life? Okay, maybe I’m the geezer now.
The title song went:
You take the good.You take the badYou take them bothAnd there you haveThe Facts of Life.
Bogusky is a myth in the ad world. As chief creative [...]
DIY ads aren’t always pretty.
If you were Microsoft, would you buy this ad and play it online, where your customers live? Do you think you can come up with something stronger? Don’t miss the comments on YouTube too.
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