David Ogilvy on Selling and Direct Response Advertising

Some revealing thoughts and earned wisdom from a giant of the ad industry, David Ogilvy.
Beauty pays very few bills.
Thanks to James Chutter for the link.

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Social network ad spending projections decline

Venture Beat has a pretty standard report on someone else’s report on made up numbers (projections) for ad spending on social networks: Social Network Ad Spending Projections Take a Dip.
Bar charts and tables with numbers follow the headline. What I thought was interesting wasn’t the projections, but the assumption baked in:
The bulls of social networking, [...]

Shopping by recommendations on AdHack

As a surprise, ZDNet actually has an interesting article — The fine line between advertising and recommendations — that inches close to the value we’re trying to build with AdHack. In tune with the article, I recommend it.
I often explain AdHack as the place to participate in conversations about purchase decisions. We decide to buy [...]