Jay Grandin of Giant Ant Media sent me this article from Paid Content in which Forbes.com’s outgoing CEO Jim Spanfeller makes the case that publishers are killing web advertising’s potential with misguided pricing
I’ve got nothing against or Forbes.com or the Online Publishers Association or the IAB (all organizations Spanfeller is involved with) but the article [...]
Boone Oakley, an ad agency in Charlotte, North Carolina, has used YouTube as a platform to build their web presence. It’s an excellent and valuable experiment that deserves the attention it’s getting.
I called earlier experiments like the Skittles Widget built on Twitter ‘all flow, no archive’ because they showed a serious misunderstand of how to [...]
In the last few days the ad world has been abuzz about Skittles’ approach to their website. They didn’t build one. People seem to think this is a good thing.
Stop Doing Websites says Matt Hames
Is Skittles onto something? asks Brian Morrissey
Instead, they built a widget that brings together all the Skittles mentions on popular social [...]
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