AdHack Blog

Posted
1 April 2008 @ 2pm

Category
News

Bridging Media conference audio sessions

This past weekend I participated in the Bridging Media conference. So what’s that about?
Bridging media is an event designed to open the channels of communication between the broadcast and digital media communities. We aim to increase an understanding of our respective industries and strengthen our approach to building multi-platform projects.
The ebullient Robert Ouimet recorded the [...]


2008: Advertising peak and contraction

To really kick off the Year of AdHack (aka 2008), two articles from great blogs and thinkers that see a pessimistic future for the macro industry of advertising.
Max Kalehoff asks: are you prepared for permanent advertising contraction?
It’s critical to view online advertising not as a safe haven, nor as an advertising subset with solid fundamentals. [...]