An Open, Crowdsourced Video Ad Marketplace

In his coverage of the recent $9-million funding of SpotMixer, Sam Dean wonders aloud whether “it would work best either as an open source/crowdsourced effort, or with a crowdsourced slice to it.”
Here’s the full article: SpotMixer: Room for an Open, Crowdsourced Video Ad Business Model?
Look at the data for online video consumption and it’s clear [...]