Once again, here it is. The business end of ad production, the Ad Brief, Draft 2 (the Brief for short).
So why do you care?
The Brief helps you sell your ads. Sure, you might sell ads without a Brief, but a Brief boosts your chances.
The Brief acts as the bridge between ad planning and ad execution. [...]
For about 5 years now I’ve followed John Battelle’s SearchBlog. It’s one of the best places to find cutting-edge thinking about the intersection of the web, media, advertising and search. So much so that Battelle wrote the book on search.
But SearchBlog is just one of Battelle’s hats. He also acts as kingpin (Founder/Chairman/CEO) of Federated [...]
Update: to be up-to-date, check out the second draft of the AdHack Ad Brief.
Here it is, the business end of ad production, the Brief.
So why do you care?
The Brief helps you sell your ads. Sure, you might sell ads without a Brief, but a Brief boosts your chances.
The Brief acts as the bridge between ad [...]
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