Crowdsourcing Ad Creative Agencies: Victors and Spoils Lauches

Last night I heard from a friend about the launch of a new venture — Victors & Spoils.
Here’s how they describe themselves:
Victors & Spoils is the world’s first creative (ad) agency built on crowdsourcing principles. Our goal is to provide businesses with creative solutions to their marketing, advertising and product-design problems, by engaging the world’s [...]

Ad Agency Develops the Stop Sign

Just imagine.

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Add the 4 Is to your brief

One of my favourite ad blogs is Adliterate by Richard Huntington. He’s got great stories and experience in the ad game and he’s not afraid to call it like he sees it. Or, as he puts it:
Adliterate is dedicated to providing radical thinking for the brand advice business.
It is concerned in the main by the [...]

How will AdHack protect your ideas?

Have you see the Apple iPhone ‘Hello’ ad? Word is it’s more than an homage to a 1995 film called Telephones by Christian Marclay — it’s an acknowledged rip off. So here’s the issue: a creator owns the copyright to the expression of an idea, but no one owns the idea. Apple is free and [...]