Olympic brand score: 124. See photos.
Clarity: 26
Relevance: 25
Originality: 22
Aesthetics: 26
Results: 25
Judges comments:
Really well done, and eye-catching.
Very striking. Playful and engaging. Their brand was everywhere. Good use of environmental sustainability. Not sure about what relationship junk soda has to athletics, but…
The Oly Awards Olympic Brands Scoring System
3 Judges scored brands on a scale of 1 (Boo!) [...]
Olympic brand score: 121. See photos.
Clarity: 24
Relevance: 25
Originality: 23
Aesthetics: 23
Results: 26
Judges comments:
Hard not give HBC full marks for their impact and results. Their whole campaign looked good, was on message, and effective. And the lines around the block speak to the results.
The Oly Awards Olympic Brands Scoring System
3 Judges scored brands on a scale [...]
Olympic brand score: 117. See photos.
Clarity: 22
Relevance: 24
Originality: 25
Aesthetics: 23
Results: 23
Judges comments:
A shame they didn’t have ads and billboards up around town as the pins, toques, scarves, jackets were brilliant—all done guerrilla style.
The Oly Awards Olympic Brands Scoring System
3 Judges scored brands on a scale of 1 (Boo!) to 10 (Yay!) on the following 5 [...]
Olympic brand score: 115. See photos.
Clarity: 24
Relevance: 24
Originality: 21
Aesthetics: 25
Results: 21
Judges comments:
Strong impact due to consistency and penetration. To be expected from VISA at the Olympics.
These look sexy and pull on heartstrings a bit, but what do they say about their product to differentiate it? Nada.
The Oly Awards Olympic Brands Scoring System
3 Judges scored brands [...]
Olympic brand score: 115. See photos.
Clarity: 24
Relevance: 24
Originality: 22
Aesthetics: 22
Results: 23
Judges comments:
Pretty good showing for Bell. Their format is rather generic (white space anyone?) but they made a decent effort to tie their products and service into the games that made their sponsorship make sense.
The Oly Awards Olympic Brands Scoring System
3 Judges scored brands [...]
Oly Award for Best Brand
From a field of 800+ nominated ads, Coca-Cola was awarded The Oly Award for Best Brand of the Vancouver 2010 Winter Olympics for its advertising campaign and sponsoring of the Olympic Torch Relay. The submissions were crowdsourced from attendees and fans of the Olympics who photographed examples of Olympic-related advertising and [...]
Just as the Vancouver 2010 Winter Olympics that provide their inspiration have gone, AdHack’s Oly Awards are drawing to a close.
We’re doing judging right now. Getting set to announce the big winners.
Yo, James, winners of what?
The Oly Award for Best Olympic Ad Photo
The Oly Award for Best Olympic Brand
And we’ve got some outstanding judges helping [...]
You’ve waited long enough. And we are very excited to finally announce our elite Judging Panel for The Olys! You can also view the judges’ bios on our contest site.
Stephen Bailey
Marketing Director, John Fluevog Shoes
Born to nomadic parents, Stephen was frequently the new kid in school, forcing him into marketing at an early age. After starting [...]
The submission round for The Olys has ended, and we have 10 Finalists in our Olympic Ad Contest. Here they are!
COKE’S OLYMPIC TORCH RUN – Paul McNair
Olympic Tickets! – Paul McNair
Go world! – Aaron Smedley
Coca-Cola Polar Bear with the Torch – Clayton Perry
Cleared space. – Aaron Smedley
National Partner: Hudson’s Bay Co. - Kim Werker
Hudson Bay Company, [...]
If we’re going to win more medals, we’re going to need more cowbell!
That’s right. If you want the cowbell app for your phone, you can get it from Bell by going to bell.ca/cowbell. I don’t know about you, but I kind of think we HAVE enough cowbell in Vancouver right now. Everywhere I go, that’s [...]
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