Olympic brand score: 124. See photos. Clarity: 26 Relevance: 25 Originality: 22 Aesthetics: 26 Results: 25 Judges comments: Really well done, and eye-catching. Very striking. Playful and engaging. Their brand was everywhere. Good use of environmental sustainability. Not sure about what relationship junk soda has to athletics, but… The Oly Awards Olympic Brands Scoring System [...]
Olympic brand score: 121. See photos. Clarity: 24 Relevance: 25 Originality: 23 Aesthetics: 23 Results: 26 Judges comments: Hard not give HBC full marks for their impact and results. Their whole campaign looked good, was on message, and effective. And the lines around the block speak to the results. The Oly Awards Olympic Brands Scoring [...]
Olympic brand score: 117. See photos. Clarity: 22 Relevance: 24 Originality: 25 Aesthetics: 23 Results: 23 Judges comments: A shame they didn’t have ads and billboards up around town as the pins, toques, scarves, jackets were brilliant—all done guerrilla style. The Oly Awards Olympic Brands Scoring System 3 Judges scored brands on a scale of [...]
Olympic brand score: 115. See photos. Clarity: 24 Relevance: 24 Originality: 21 Aesthetics: 25 Results: 21 Judges comments: Strong impact due to consistency and penetration. To be expected from VISA at the Olympics. These look sexy and pull on heartstrings a bit, but what do they say about their product to differentiate it? Nada. The [...]
Olympic brand score: 115. See photos. Clarity: 24 Relevance: 24 Originality: 22 Aesthetics: 22 Results: 23 Judges comments: Pretty good showing for Bell. Their format is rather generic (white space anyone?) but they made a decent effort to tie their products and service into the games that made their sponsorship make sense. The Oly Awards [...]
Oly Award for Best Brand From a field of 800+ nominated ads, Coca-Cola was awarded The Oly Award for Best Brand of the Vancouver 2010 Winter Olympics for its advertising campaign and sponsoring of the Olympic Torch Relay. The submissions were crowdsourced from attendees and fans of the Olympics who photographed examples of Olympic-related advertising [...]
Just as the Vancouver 2010 Winter Olympics that provide their inspiration have gone, AdHack’s Oly Awards are drawing to a close. We’re doing judging right now. Getting set to announce the big winners. Yo, James, winners of what? The Oly Award for Best Olympic Ad Photo The Oly Award for Best Olympic Brand And we’ve [...]
You’ve waited long enough. And we are very excited to finally announce our elite Judging Panel for The Olys! You can also view the judges’ bios on our contest site. Stephen Bailey Marketing Director, John Fluevog Shoes Born to nomadic parents, Stephen was frequently the new kid in school, forcing him into marketing at an early [...]
The submission round for The Olys has ended, and we have 10 Finalists in our Olympic Ad Contest. Here they are! COKE’S OLYMPIC TORCH RUN – Paul McNair Olympic Tickets! – Paul McNair Go world! – Aaron Smedley Coca-Cola Polar Bear with the Torch – Clayton Perry Cleared space. – Aaron Smedley National Partner: Hudson’s [...]
If we’re going to win more medals, we’re going to need more cowbell! That’s right. If you want the cowbell app for your phone, you can get it from Bell by going to bell.ca/cowbell. I don’t know about you, but I kind of think we HAVE enough cowbell in Vancouver right now. Everywhere I go, [...]
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