Pretty wonderful bit of animation by BBC Sport to promote the upcoming 2010 Winter Olympic Games in Vancouver.
In a fun twist of irony, the video draws heavily on imagery from Inuit mythology, which is about as contrasting to the IOC as possible.
The Inuit cosmos is ruled by no one. There are no divine mother and [...]
Simple, elegant and beautifully showing the product in action, this ad a flights of imagination into a tangible and delightful story.
I love the great, unstructured quality to the narration. It starts in the middle. “You see…” As if you, the watcher, had been there all along, sharing the context with the storyteller.
The narrator is Tommy [...]
YouTube Video Leads to Hollywood Contract:
A producer from Uruguay who uploaded a short film to YouTube in November 2009 has been offered a $30m (£18.6m) contract to make a Hollywood film.
The new scarcity is initiative.
Thanks to Nadia for the link.
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Alex Bogusky reports on the Brammo campaign Shocking Barack
That’s the thing about this that’s so fundamentally different than anything that has even a tiny media buy connected. With media you know you’ll get something but here, there is a very real chance that absolutely nothing happens. Yet we were also confident that what we were [...]
Co-creation. Crowdsourcing. Collaboration. Participation.
We may be feeling a little fatigue as some of these words slip into buzzword territory.
But their overuse does not diminish the power of the changes they describe — changes we’re hip deep in right now, changes to create new ways of working together as humans.
At the vanguard of many of these [...]
For AdWeek Google presented a slideshow called Experiments in Digital Creativity: 87 cool projects profiled.
Some are familiar to us because we’ve covered them before. But many are new and all are seek to push the boundaries of what we can do with our tools.
In particular it’s amazing to see ideas demonstrated in art projects then [...]
I don’t think agencies should be worried about the threat from crowdsourcing, they should embrace it. More forward thinking creative agencies may well embrace this in future and use the model for their clients’ campaigns. It is a new and emerging model which offers opportunities for both clients and agencies.
To follow up on the recent [...]
Think it’s possible? Crowdsourcing all of your ad creative?
We think it is. We’re out to prove it. And we’re not alone.
Now consumer products giant Unilever is proving that they believe it’s possible. Or, at least agrees they want to find out if it’s possible.
Unilever’s Peperami has split with its ad agency Lowe and decided to [...]
That’s the ad American Standard bought from AdBakery for distribution on the web.
As Adrian says in his announcement of the ad sale to American Standard:
I’ve just finished wrapping up a deal with the toilet company American Standard who bought the web rights for my spec ad “Surelock: A True Poo Story”.
“Surelock” first appeared on adbakery.com [...]
We were recently forwarded an ad for Johnnie Walker brand whisky and we wanted to share it with you. The campaign is titled “The Man Who Walked Around the World” and stars Robert Carlyle in a six minute long narrative about the history, tradition and passion that surrounds the prestigious liquor brand.
Many people would assume [...]
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