A little over a week ago I wrote a post called Suggested 2010 Resolution for Ad Agencies: Understand the Google.
The post provided some context around understanding Google’s long-term strategy, based on a great post by Chris Dixon called What’s strategic for Google.
In our Suggested 2010 Resolution for Ad Agencies: Understand the Google post I argued [...]
How many folks in ad agencies understand Google? The business, culture, strategy and the full sweep of their initiatives?
Because Google is the company that’s most aggressively laying the foundation for the biggest changes in the ad world. Changes that will affect the ad agency world now and for the next decade.
So I think we can [...]
Take 1 olderish Jeep Cherokee. Assume the requisite rattles, squeaks, chirps and knocks. Add a team of passionate and creative folks. Surround it all with a bevy of sound recording devices. Mix in a YouTube phenomena like Julian Smith.
What do you get?
Techno Jeep.
The sounds in this video are ACTUAL sounds from the Jeep. Everyone began [...]
I hope years from now we’ll be able to have done something like this with AdHack — working hard with lots of little guys, discovering unique gems, sticking to our beliefs.
The Soda Pop Stop is inspirational.
What kind of business do you want to build for yourself?
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Summary
AdHack founder James Sherrett explains the value of crowdsourcing and social media, why Pepsi made a smart move in trading their $20-million Super Bowl commercial for a $20-million social media campaign, and how the combination of crowdsourcing and social media is a superior return on investment.
Pepsi Backs Crowdsourcing and Social Media. No Super Bowl Commercial [...]
Barry Nalebuff is a prof at the Yale School of Management.
The following video presents his ideas on ways to think about creativity and problem solving.
Nalebuff is particularly interested in how to create a process to solve problems and be creative. He calls this the ability to ‘mechanize a process’ and I’m a huge [...]
In just over a month our home city of Vancouver will host the 2010 Winter Olympic Games.
And we don’t really know yet how this will affect us at AdHack. Oh, we’ll still be up and running. We’re be rocking. But it feels like we should also expect the unexpected.
We recently moved offices from an office [...]
When I heard that Pepsi planned to replace its Superbowl ad with community project grants I thought that it was a great move.
Great for effectiveness and accountability in advertising. Great for the people who receive the grants instead of the media companies who receive the rental of their video stream. Great for Pepsi PR. Great [...]
This past weekend we moved into our new offices. From one Vancouver heritage building — The Landing — to another — The Flack Block.
Our offices have big beautiful windows that look out on Vancouver’s Victory Square, a glass wall and a very cool sliding glass door that provides some space-station cool.
Here’s a shot of our [...]
Simon Mainwaring posted this short video of Netflix CCO Ted Sarandos answering questions from the audience at the METal Conference (questions are posted as overlays in the video).
As Simon says:
Here Ted Sarandos, who’s already at the center of the firestorm between studios, cable companies and video stores, takes questions from the floor about the [...]
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