A little over a week ago I wrote a post called Suggested 2010 Resolution for Ad Agencies: Understand the Google.
The post provided some context around understanding Google’s long-term strategy, based on a great post by Chris Dixon called What’s strategic for Google.
In our Suggested 2010 Resolution for Ad Agencies: Understand the Google post I argued [...]
How many folks in ad agencies understand Google? The business, culture, strategy and the full sweep of their initiatives?
Because Google is the company that’s most aggressively laying the foundation for the biggest changes in the ad world. Changes that will affect the ad agency world now and for the next decade.
So I think we can [...]
Brian Morrissey reports in Adweek that Google’s YouTube is testing ad skipping for pre-roll ads: YouTube Tests Ad-Skip Plan.
The whole article is well worth reading. Here are a few choice cuts.
Google could employ elements of its successful search-ad formula as it adjusts its approach to making money on YouTube.
The Web giant is inching toward an [...]
What Is Creative in the Age of Social Media? from Doug Winfield on Vimeo.
Lessons for folks in ad agencies looking to get a handle on social media:
Stop being scared.
Learn to do by doing.
Change is accelerating, which means that if you’re not doing, you’re falling further behind, faster all the time — the bell curve of [...]
Alex Bogusky reports on the Brammo campaign Shocking Barack
That’s the thing about this that’s so fundamentally different than anything that has even a tiny media buy connected. With media you know you’ll get something but here, there is a very real chance that absolutely nothing happens. Yet we were also confident that what we were [...]
People keep blathering on about social media — the changes it indicates in media, the new model for distribution, a person-to-person revolution for sharing.
But it’s hard to put those claims into a tangible perspective.
We read that every minute 20 hours of video are uploaded to YouTube but that’s pretty far out of human scale.
We hear [...]
For the past few days I’ve watched comments roll following my own on Edward Boches’ provocative and dandy post Do we still need the gatekeepers?
And as the comments have come in I’ve been thinking about gatekeepers a little more — about models that cross disciplines and how those models are all undergoing what feel like [...]
Seth Godin writes If TV ads were free:
If ads had been free, then the way people would have learned how to do TV advertising would have been by running ads. If they were free, why not? Why talk about it if you could do it? Why guess what would work if you could actually find [...]
Jay Grandin of Giant Ant Media sent me this article from Paid Content in which Forbes.com’s outgoing CEO Jim Spanfeller makes the case that publishers are killing web advertising’s potential with misguided pricing
I’ve got nothing against or Forbes.com or the Online Publishers Association or the IAB (all organizations Spanfeller is involved with) but the article [...]
As the terminally lovely and immensely talented Monique has told me many times:
“Marketing tells us what’s available to buy. Our friends tell us what we should buy.”
And now the folks at McKinsey have provide a dandy graphic and statistical analysis to back up what we already knew: The Consumer Decision Journey.
The money quote:
Consumer-driven marketing is [...]
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