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The Winners of the 2010 Oly Awards

Oly Award for Best Brand
From a field of 800+ nominated ads, Coca-Cola was awarded The Oly Award for Best Brand of the Vancouver 2010 Winter Olympics for its advertising campaign and sponsoring of the Olympic Torch Relay. The submissions were crowdsourced from attendees and fans of the Olympics who photographed examples of Olympic-related advertising and [...]


The Judges for the Oly Awards: Stephen Bailey, Mark Busse, Jim Southcott

You’ve waited long enough. And we are very excited to finally announce our elite Judging Panel for The Olys! You can also view the judges’ bios on our contest site.
Stephen Bailey
Marketing Director, John Fluevog Shoes
Born to nomadic parents, Stephen was frequently the new kid in school, forcing him into marketing at an early age. After starting [...]


The Olys: Top 10 Finalists

The submission round for The Olys has ended, and we have 10 Finalists in our Olympic Ad Contest. Here they are!

COKE’S OLYMPIC TORCH RUN – Paul McNair
Olympic Tickets! – Paul McNair
Go world! – Aaron Smedley
Coca-Cola Polar Bear with the Torch – Clayton Perry
Cleared space. – Aaron Smedley
National Partner: Hudson’s Bay Co. - Kim Werker
Hudson Bay Company, [...]


Olympic Brand Highlights: Bell

If we’re going to win more medals, we’re going to need more cowbell!

That’s right. If you want the cowbell app for your phone, you can get it from Bell by going to bell.ca/cowbell. I don’t know about you, but I kind of think we HAVE enough cowbell in Vancouver right now. Everywhere I go, that’s [...]


Olympic Brand Highlights: General Electric (GE)

I don’t know about you, but I was so excited when I found out that the Robson Square Ice Rink was going to re-open. Well, we can thank General Electric for that, because of their partnership with the Vancouver 2010 Winter Olympic Games and the Province of British Columbia. Here are a few shots of [...]


Only 1 Day Left to Submit Your Photos to the Olys!

Hey folks, Friday Febraury 26th, 2010 at 3:00pm PST is the deadline to submit your photos to our Olympic ad contest, the Olys. If you have any photos of Olympic advertising – it doesn’t matter what kind it is, as long as it’s associated with the Olympics – by all means, please submit it. We [...]


Olympic Brand Highlights: Nike

All that’s on anyone’s brain in Vancouver right now is hockey… Hockey, hockey, hockey. So today we’re looking at Nike, who makes the Official Team Canada Olympic hockey jersey.

They’ve also got this “Force Fate” campaign running right now. Which I love. “They say we name our sticks.” Wait, what?

There are some really cool projections on [...]


Olympic Brand Highlights: Omega

Omega. They make a snazzy watch. They make an even meaner Olympic countdown clock.
Omega is the Official Timekeeper of the Vancouver 2010 Olympic Winter Games, and they have been the Official Timekeeper for 24 Olympic Games in total! You will see that all of the time clocks, even the ones inside the hockey arenas, are [...]


Olympic Brand Highlights: Panasonic

Panasonic is the official Worldwide Olympic partner for audio and video equipment. In honour of the Vancouver 2010 Olympic Winter Games, they launched a new camera, the red Lumix DMC-ZR1, with the official Vancouver 2010 logo on the face of it.
You’ll notice that all of the large screen TV’s in Vancouver right now, in the [...]


Prizes for the Oly Awards

There are only a few days left to submit your photos into our Olympic Ad Awards contest, The Olys. We would like to now introduce the fabulous prizes!
We wanted to come up with a great prize to give to the winners of our Vancouver 2010 Olympic Ad contest, and we wanted it to be something [...]


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