How to Influence Human Behaviour: Presentations and a Video

The formal title of the presentation below is How do you create sustainable behaviour? Part 1 but I think it ought to be called How to Influence Human Behaviour because that more accurately describes its goal — influencing behaviour.

The presentation was created by Oliver Payne, who runs an interesting shop called The Hunting Dynasty, and also created the sequels How do you create sustainable behaviour? Part 2 and How do you create sustainable behaviour? Part 3

Both of the presentations provide great examples from behavioural economics to show how we really make decisions in the world. Tip: we’re not such rational actors.

And if you like that sort of thing, like we like that sort of thing, you’ll also like this video from Rory Sutherland that shows:

• All value is subjective
• All prices are relative

And let’s remember to apply our values to these lessons so we use them for good purposes.

A good test to discover whether you’re using your powers of influence for good?

2 questions:

1. What are concrete examples of this scenario in action and how do they play out?
2. What if we extrapolated this scenario to everyone?

Bonus: Behaviour Economics Cheat Sheet

That’s a lot to remember, right?

You’re working on a strategy and need to keep all those lessons in mind.

You’re writing some copy and need to check it against the lessons you know it should adhere to for maximum effect.

Then you need the Behavioural Economics Cheat Sheet from The Hunting Dynasty — a handy reference guide to remember the lessons of influence and decision making.

Also: provides smarty-pants talking points and cocktail conversation fodder.

Tags:
behaviour, behavioural economics, economics, emotional, influence, Oliver Payne, persuasion, presentations, rational, Rory Sutherland, The Hunting Dynasty, videos

---

More AdHack Goodness? Subscribe!

 AdHack Blog by RSS |  AdHack Blog by Email

---

AdHack: Talent, Tools & Tactics

AdHack works with agencies and brands to develop nimble, responsive, compelling digital campaigns and movements.

Groundswells. Snowballs. Wildfires. Pick your metaphor.

Our clients connect with tons of people, move them to action and get intimately tracked results.

Yes: Contact us to start

I'm James Sherrett. I'm the founder. I like to smile. I'll be answering the phone or replying to the email.

So call or email. Let's get started.

• Call toll free: +1 (877) 477-5697
• Email an inquiry.