How Does Transmedia Storytelling Work?
Mike Monello of Campfire gave a terrific half-hour talk at Power of the Pixel on how transmedia storytelling works.
The talk is worth every minute to watch, especially the history of Coney Island Mike uses to frame his own story. So here it is.
In case you didn’t get the outline, here are Mike’s 5 rules for creating transmedia stories:
- Design for communal experiences.
- Make it tangible.
- Foster discovery.
- Make it personal.
- Build a world larger than your characters.
Although I confess to a bias against the dressed-up term ‘transmedia storytelling,’ the lessons are dynamite.
Whether you’re a rock back like Iron Maiden, a film like the Blair Witch Project or a game like Pokemon, creating meaning for people means creating meaning with people. And creating meaning means creating stories.
So get started — what’s your story?
(Thanks too to Griffin Farley for sharing his ideas around propogation planning and for first posting the video above.)
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[...] interactive content may be more of a main dish than an optional appetizer. Now you can learn via AdHack what “transmedia storytelling” is all about. The definition, what makes it work (communal, personal, tangible, discoverable, character [...]