Crowdsourcing Advertising: 4 Key Rules for Creativity On Demand

I wrote a guest post for the Chaordix blog.

In February 2010 Super Bowl XLIV became the most-watched TV program ever, pulling in an average audience of 106.5 million viewers. The big game, the fans and the ads all contributed to a huge event.

But did you know that 2 of the top 5 ads shown during the Super Bowl were crowdsourced by Doritos?

Or that the top ads before and after the Super Bowl — those with the largest viral reach and sustained engagement — were crowdsourced? *

True and true.

Go read it all: Crowdsourcing Advertising: 4 Key Rules for Creativity On Demand.

Tags:
Chaordix, creativity, Crowdsourcing, Doritos, guest post, on-demand, Super Bowl

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