We were made for this. I would like to meet the masterminds behind this operation. When I first heard this tagline I thought – how clever. They’re not just talking about the Hudson’s Bay Company, they’re talking about us – Canadians. And I don’t know about you, but whenever I hear or see that line, [...]
George Tannenbaum has a great post called Some things to think about: My erstwhile partner, Tore, approaches assignments by running through a list of things to think about. Something to think about next time you’re stuck. Think consequence. Think problem. Think ‘what’s wrong.’ Think Truth. Think analogy. Think unusually. Think minimalistic. Think proof. Think demonstration. [...]
Proud worldwide Olympic sponsor (see Canadian Team Visa athletes here), and the only card accepted at the Vancouver 2010 Winter Olympics. This means that Visa is the only card accepted at The Bay’s Olympic Superstore, to buy Olympic event tickets, etc. This has been a sore spot for some. Their slogan says “More people go [...]
The official cellphone for the Vancouver 2010 Olympic Winter Games is the Samsung Omnia II. If you have one of these phones, or any Samsung smartphone, you are able to download and install Samsung’s Public WOW Application from Samsung’s official Olympic Games microsite. With the software, you are able to check out all the Olympic [...]
Hello ladies. Here’s the ad that made the rounds and that everyone I know whose seen it loves: The Man Your Man Could Smell Like. That’s interesting enough and if it weren’t the 2010 Winter Olympics of advertising it would merit a post on its own. But it gets better for ad geeks because here’s [...]
McDonald’s is a proud supporter of past, present and future Canadian Olympic athletes. Here is a collection of some of the TV commercials that feature the Canadian Olympians. You can also find these on the McDonald’s website, along with more information about their partnership with the Olympic movement. Here’s another one featuring the athletes and [...]
We started a Flickr group a little while ago to capture the advertising surrounding the Vancouver 2010 Olympic Winter Games. We got 60+ members and 600+ photos in about a week. Not bad. We are also having a photowalk tomorrow for our Olympic Ads Contest, the Olys. Well, there are many more Flickr groups out [...]
Coca-Cola has outdone itself in Olympic advertising for the Vancouver 2010 Olympics. First of all, they were one of the heavy-weights around the Olympic Torch Relay. Through iCoke is actually how my Mother won the opportunity to carry the torch! When she received her track suit in the mail, Coke also included a care package [...]
Reporting on advertising at the 2010 Winter Olympics in Vancouver? We have 3 resources to help. 1. Images of Olympics Advertising A crowdsourced collection of advertising around Vancouver, Olympic venues and streets on Flickr: Advertising at the Vancouver 2010 Olympic Winter Games 600+ photos from 60+ members in 1 week. 2. Official Olympic Brands Reports [...]
You may have heard of the Olympic Ad project we’ve been working on, or our Olympic Ad Contest. We held a photowalk on February 9th, and now we’re having a second one! It’s a fun way to get out in the sunshine, walk, take photos, and meet new people. We’d love for you to join [...]
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