The Making of The Man Your Man Could Smell Like
Hello ladies.
Here’s the ad that made the rounds and that everyone I know whose seen it loves: The Man Your Man Could Smell Like.
That’s interesting enough and if it weren’t the 2010 Winter Olympics of advertising it would merit a post on its own.
But it gets better for ad geeks because here’s a longish video of the making of The Man Your Man Could Smell Like.
Who is The Man Your Man Could Smell Like?
Isaiah Mustafa, a former NFL wide receiver who is also on Twitter.
But the most interesting part of The Man Your Man Could Smell Like phenomena is how the initial ad has earned so much more value because of its creativity.
This is the 80 / 20 flip in action. The value of the creative is so much higher than the value of the media bought to air the creative.
I wonder when we’ll start to see an array of ads from The Man Your Man Could Smell like — different stories and settings that the agency, Wieden + Kennedy, could watch for reaction. When one takes off, to promote it further. Experiment and learn. Find the niches and patterns for the next creative work.
Because the creative is the key to the campaign. The media buy is a tactic that gets used to augment the creative, to goose it to start, to drive it in key markets.
Now how to create all that creative for the experiments in a fast, easy and cost-effective way?
(adhack)
Tags:
80 / 20 flip, 80 / 20 Rule Flip, behind the scenes, boat, Craig Allen, Eric Kallman, horse, Isiah Moustaffa, Leo Laporte, making of, Old Spice, The Man Your Man Could Smell Like, W + K, wieden kennedy
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[...] few of my favourite tweets included Adhack’s backstage look at the Old Spice masterpiece “The Man Your Man Could Smell Like“; Overheard [...]
Social comments and analytics for this post…
This post was mentioned on Twitter by adhack: * @mynameiskate We did a post on The Man Your Man Could Small Like included the ‘Making of’ video: http://bit.ly/b2ueVy...
[...] Groff and Matt Price have taken the incredible popular Old Spice ad The Man Your Man Could Smell Like and set to the tune of John Denver’s You Fill Up My [...]
[...] Groff and Matt Price have taken the incredible popular Old Spice ad The Man Your Man Could Smell Like and set to the tune of John Denver’s You Fill Up My [...]
[...] And to recap, here’s the original and brilliant The Man Your Man Could Smell Like. [...]
[...] And to recap, here’s the original and brilliant The Man Your Man Could Smell Like. [...]