Olympic Brand Highlights: Royal Bank of Canada (RBC)
If you haven’t been living under a rock, most of you should know by now that RBC is one of the major sponsors of the Vancouver 2010 Olympic Torch Relay.
It’s hard to remember now, but months before the Olympics were here in town, RBC was advertising the opportunity to become an Olympic torch bearer (above) by going to their website rbc.com/carrythetorch.
Once the Torch Relay had begun, RBC started airing this commercial on TV. Quite a simple, and beautiful ad, in my opinion.
Traveling with the Torch Relay was this beast of a rolling advertisement.
Photo via miss604 on Flickr
You may have also seen some of their rather large out-of-home advertisements around Vancouver, including the building wrap below.
Photo via penmachine on flickr
What are your thoughts on the RBC ads and what they’ve done as a National Partner of the 2010 Winter Olympic Games here in Vancouver?
If you would like to see more interesting ads around Vancouver, try sifting through our flickr group of Olympic ads, or check out our Olympic ad contest, the Olys, and submit a photo!
Brand-by-Brand Olympic Highlights
- Royal Bank of Canada (RBC) Olympics Advertising Highlights
- Coca-cola Olympics Advertising Highlights
- McDonald’s Olympics Advertising Highlights
- Samsung Olympics Advertising Highlights
- Visa Olympics Advertising Highlights
- Hudson’s Bay Co. (Hbc) Olympics Advertising Highlights
- Panasonic Olympics Advertising Highlights
- Omega Olympics Advertising Highlights
Tags:
2010 winter olympics, Ads, rbc, royal bank of canada, torch relay, vancouver2010
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