Olympic Advertising Flickr Project & Photowalk

Do you have a camera? Use Flickr? Live in Vancouver? AdHack wants YOU!

AdHack is conducting an experiment to collect the advertising of the Vancouver 2010 Winter Olympic Games.

And we want you to participate!

We would like you to upload photos to Flickr of any advertising you see in and around Vancouver and Whistler related to the Winter Olympic Games.

We know you’ve already seen some interesting ads around town, and some of you may have even taken some photos of ads and uploaded them to Flickr without even realizing it.

The ads DO NOT have to be official sponsor advertising; they can be anything you see as being directly related to the Vancouver 2010 Olympics. Plus, we want to see the most original and unique forms of advertising – not just billboards and signs, but crazy window displays, or people wearing sandwich boards – the possibilities are endless. Check out the photos that have been added to the group already.

Near the end of the Olympics, we’ll start a conversation about which ads were most awesome, most effective and even most terrible. We may even have an awards show.

How to Play!

1. Join the “Advertising at Vancouver 2010 Winter Olympic Games” group.
2. Take photos of Olympic ads.
3. Upload photos to Flickr and add them to the group.
4. Tag your photos with brand and company names.
5. Geotag your photos with Flickr’s built in map.

That’s it. You’re in the game.

At the end of the Olympics, we will vote for the winning ads in categories like:

• Best Local Advertising
• Best National Advertising
• Best In-Location
• Best Ambush Marketing

Sound like fun? Start adding your photos to the group!

Photowalk to Snap Olympic Ads

In relation to this project, we are hosting a photowalk. We meet up and walk taking photos. Then we’re watching the Canucks play hockey.

Details are as follows:

• Date: Tuesday, February 9th (Forecast is sunny!)
• Time: 3:00pm-4:30pm.
• Location: Beatty St & Dunsmuir St., across from the Stadium Skytrain station. (map)
• RSVP: via Facebook (Event invitation)
• BONUS FUN! We can also have post-photowalk beers to watch the Canucks game at Yagger’s! (433 W Pender St)

This is the planned route, if you think you might be late:

From Stadium Skytrain station, we will head south on Beatty, take a right on Smithe, and a left on Mainland through Yaletown to Helmcken. We will then take a right on Helmcken, right on Granville, right again on Robson to Homer. We will take Homer all the way to Pender and end up at Yagger’s Sports Bar for post-photowalk and Vancouver Canucks hockey games bevvies.

If you are going to be late, or you can’t stay the whole time, no problem. You can come and go as you please. All we ask is that you upload your photos and add them to the Flickr group as soon as you can. We would like to see the majority of your photos on Flickr by noon (12:00pm PST) on Friday, February 12th, before the Opening Ceremonies for the Olympics.

Thanks again, and we hope to see you there. Don’t forget to RSVP!

Tags:
2010, 2010 winter olympics, Ads, Advertising, Olympics, photowalk, Vancouver, vancouver2010

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Love the project. Great user-generated idea!

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