Geoff Vreeken Launches Homeless Copywriter

AdHack member Geoff Vreeken has launched his new project — Homeless Copywriter. Here’s the story, straight from Geoff:

I got laid off, and needed a website to show my old work. Instead, I created new work: this pro bono campaign for Covenant House, an international street youth rehabilitation group.

On the whole, creative professionals, 25–40, do not donate to charities like Covenant House.

Homeless kids don’t have ad agencies. This campaign is my attempt to bring awareness to the fact that we all need to help out. It’s a cliché, but every little bit counts.

The idea is this: If a homeless child were my client, what would I create to make them money on the street using only cardboard and a marker?

Geoff is hosting a big bash in our hometown of Vancouver next week to launch Homeless Copywriter. Come out and support the project by drinking beer.

I know, what kind of sell is that?

Homeless Copywriter Launch Party

Thursday, November 19 from 6 pm to 10 pm at the Fortune Sound Club — 147 E. Pender Street.

Entry donation to Covenant House.

Here’s your invitation (click for larger version).

Tags:
awareness, charity, Covenant House, Geoff Vreeken, good work, homeless, Homeless Copywriter, pro bono, shelter, street kids

---

More AdHack Goodness? Subscribe!

 AdHack Blog by RSS |  AdHack Blog by Email

---

AdHack Ad Creative Marketplace

AdHack is the marketplace for ad creative. We connect Ad Buyers and Ad Creators and help them both win.

 Find and buy new Ad Creative.

 Create and sell your Ad Creative.

[...] Discovered via the Adhack Blog [...]

What an awesome idea! The rough nature of the artwork grabs attention and is congruent with homeless people with hand drawn placards.