Creativity in the Age of Social Media: 4A Presentation by Edward Booches

What Is Creative in the Age of Social Media? from Doug Winfield on Vimeo.

Lessons for folks in ad agencies looking to get a handle on social media:

1. Stop being scared.
2. Learn to do by doing.
3. Change is accelerating, which means that if you’re not doing, you’re falling further behind, faster all the time — the bell curve of adoption is flattening.
4. The hits will be separated from the misses by the ability to accelerate the tempo of learning — how fast you can learn what you need to know then apply it to your goals. Then do it again.
5. The word ‘tush’ is underutilized.
6. Start with the relationship you want to have with customers, follow with strategy and platform decisions.

Worth visiting: the original post.

Tags:
4As, Advertising, Edward Boches, how to, lessons, presentations, Social Media, webinars

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