Crowdsourcing Ad Creative Agencies: Victors and Spoils Lauches
Last night I heard from a friend about the launch of a new venture — Victors & Spoils.
Here’s how they describe themselves:
Victors & Spoils is the world’s first creative (ad) agency built on crowdsourcing principles. Our goal is to provide businesses with creative solutions to their marketing, advertising and product-design problems, by engaging the world’s most talented creatives.
The NYTimes reported the launch of Victors & Spoils in the midst of some overall industry news about recovery, which is dandy.
In fact, this is all excellent news. As a friend said when I pointed to the news,
A new development, not a wholly original though, but may be one with the weight and track record to generate momentum… (elipses theirs)
So I’d like to welcome Victors & Spoils to the game of crowdsourcing ad creation.
It’s outstanding to have industry heavyweights showing their commitment to new ad agency models and taking the plunge themselves.
The opportunity to invent a new model, fit to an evolving media, creative and advertising landscape, that connects key people with processes and rewards contributors fairly is our vision on AdHack.
And more than a little bit.
We bust into our offices every morning to get at the hard work of making it more real day by day.
- Getting great work done for great brands.
- Getting the creative powerhouses compensated for their work.
- Getting the hard parts of the process smoothed out so it’s easy.
- Getting great stories of success to share with skeptics.
- Getting it done fast and pain free and now.
And we’re now 500+ strong, growing every day. Bringing in big deals. Delivering great work.
Unum cum virtute multorum. One with the strength of many.
So welcome Victors & Spoils. We think you’re a great addition to our ragtag group inventing a 21st century ad agency model.
Let’s get to it.
Tags:
ad agencies, ad agency, AdHack, Crispin Porter + Bogusky, Crowdsourcing, John Winsor, launch, nytimes, unum cum virtute multorum, Victors & Spoils, vision
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