Adweek Reports Windows 7 Launch With AdHack Mentioned

Microsoft Fetes Windows 7 ‘Creators’ — Good-natured push from Crispin Porter touts collaborative nature of new OS.

In addition to commercials running on TV and online, the effort includes outdoor and digital banners as well as 7-second Web videos that demonstrate the product’s ease of use.

Microsoft will also invite consumers to submit their own 7-second product demos through crowd-sourcing sites such as AdHack and TurnHere. Selected clips will post online next month.

Hunh. Isn’t that interesting.

Sounds like a really Big Video Ad Creative Job, if you were interested in that kind of thing.

Tags:
7-second videos, AdHack, Adweek, CP + B, Crispin Porter + Bogusky, launch, microsoft, videos, Windows 7

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