A Counter for Social Media Interaction
People keep blathering on about social media — the changes it indicates in media, the new model for distribution, a person-to-person revolution for sharing.
But it’s hard to put those claims into a tangible perspective.
We read that every minute 20 hours of video are uploaded to YouTube but that’s pretty far out of human scale.
We hear Udi Manber, Google’s VP of Engineering say ‘that 20 to 25% of the queries we see today, we have never seen before.’ But can we really understand how diverse and complicated that makes our intentions?
I don’t think so. It’s pretty abstract and hard to really get a handle on.
So I’m grateful to have found this widget (embedded below): Gary’s Social Media Count.
I dare you to watch the numbers and not be amazed.
So how does advertising play in this world of constantly flowing new content from person to person? By being more creative.
By flipping the old 80 / 20 rule of budgets — spending 80% on media and 20% on creative — to the new 20 / 80 rule — spending 20% on media and 80% on creative.
Fancy enough, we call it the 80/20 rule flip. Here’s the introduction to the 80 / 20 rule flip.
Thanks to Lynetter for the image.
Tags:
counter, Gary's Social Media Count, google, media, numbers, punditry, Social Media, statistics, stats, youtube
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