Rory Sutherland’s TED Talk: Lessons From an Ad Man
How do you win over an audience? Make them laugh.
Rory Sutherland succeeds at getting the audience laughing right off the bat and just keeps rolling.
The highlights:
- Perceived value is the easiest type of value to create.
- Unless you want to live in a poorer world in the future, we need to create more intangible value from our limited resources.
- Most problems, once you reach a certain level of wealth in a society, are problems of perception.
- All value is relative. All value is perceived value.
- Persuasion is often better than compulsion.
- Shakerism was a proto environmental movement.
- The interface fundamentally determines the behaviour.
- The value created by the invention of Shreddies Diamonds.
“How many problems of life can be solved by actually tinkering with perception, rather than that tedious and hard working messy business of actually trying to change reality?”
Some great, thought-provoking stuff.
Tags:
Ads, Advertising, creativity, Ideas, immaterial, perception, Rory Sutherland, Shreddies, Shreddies Diamonds, TED Talks, value creation
More AdHack Goodness? Subscribe!
AdHack Blog by RSS | 
AdHack Blog by Email
AdHack Ad Creative Marketplace
AdHack is the marketplace for ad creative. We connect Ad Buyers and Ad Creators and help them both win.
No Comments Yet