AdHack Blog

Posted:
25 September 2009 @ 6am

By:
James Sherrett

Categories:
Business, Community, Friday Findings, Ideas, Process, Trend Spotting

A Wolf Loves Pork and Olympus PEN Cameras Do Too

First came a very cool stop-motion video called オオカミとブタ。Stop motion with wolf and pig, also known as A Wolf Loves Pork by Taijin Takeuchi.

Then Olympus and their German agency Kolle Rebbe DSG — Dialog Solutions Group created an ad to commemorate the 50th anniversary of the PEN camera.

Some commenters jumped on them to give credit to Taijin Takeuchi. And, to their credit, they amended the video information as follows:

This is the PEN Story in stop motion. We shot 60.000 pictures, developed 9.600 prints and shot over 1.800 pictures again. No post production! Thanks to all the stop motion artists who inspired us. We hope you enjoy :-)

Free download of the music at http://olympus.eu/penstory/

Some of the comments we have read here suggest that we should mention the creator of “A wolf loves pork”, Mr Taijin Takeuchi.

While we were looking for a way to realise a story describing “a journey through time” based on printed images, we were inspired by Mr Takeuchi’s brilliant work. For this reason we intentionally quoted his work in our little movie while showing full respect to his original idea. We didnt mention his name because we did not want to do so without his prior agreement.

However after considering some of the comments posted here we have decided to add credits to him and his work, which we obviously absolutely love.

But that’s it.

Seem fair to you?


Tags:
, , , , , , , , , , , , , ,



More AdHack Goodness? Subscribe!

Subscribe to AdHack Alerts in an RSS feed reader. AdHack Blog by RSS |  AdHack Blog by Email


AdHack: Talent, Tools & Tactics

AdHack works with agencies and brands to develop nimble, responsive, compelling digital campaigns and movements.

Groundswells. Snowballs. Wildfires. Pick your metaphor.

Our clients connect with tons of people, move them to action and get intimately tracked results.

Yes: Contact us to start

James Sherrett in the best possible light.

I'm James Sherrett. I'm the founder. I like to smile. I'll be answering the phone or replying to the email.

So call or email. Let's get started.

Post comment as twitter logo facebook logo
Sort: Newest | Oldest

Hi Dennis,

Thanks much for visiting and contacting us about the error. I'll update the post right now to give the credit to the right team -- DSG Dialog Solutions.

~James

Dear Adhack-Team,

Unfortunately there is a big research mistake. The campaign is not created by Kolle Rebbe in Hamburg. The clip "PEN Story" was created by the agency called "DSG Dialog Solutions" in Hamburg that I work for. We are a small but very fine Viral & Social Media Marketing Agency located in the heart of Hamburg. (if it interests you: http://www.dialog-solutions.de) We know that it was wrongly published in other blogs and magazines. In some we were already able to correct it. So please be so kind and correct your blogpost. Thanks! If you have further questions feel free to contact me any time.

Best,

Dennis Klappholz