AdHack Blog

Posted:
16 September 2009 @ 11am

By:
James Sherrett

Categories:
Community, Ideas, Storytelling

YouTube, Authenticity and the New Whatever

I just spent half an hour watching this video and loved it. For liberal arts nerds like me, a talk tying together McLuhan, YouTube and our emergent culture of public privacy is candy.

An alternate title of the video could have been, “A brief history of whatever and the origin of ‘meh.’”

It holds gems like, “Over 20,000 videos on YouTube start out addressed to ‘the community,’ every day.” and “‘Cause when I think of myself I guess I don’t really think of myself the way I appear to other people.”

It also reminds me that one of a key lessons great storytellers have learned — that the present is mostly memory.

Anyone who needs to understand YouTube and connected culture should watch this video.


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