Product Displacement: Fictional Brands for Fictional Worlds

Last Christmas at a party I met a designer who created fictional brands for use on movie sets. He explained the job to me — how he researched the product category, came up with a reasonable name and designed the packaging along with the set director.

I was darned intrigued. Heck, how much fun could it be to create fictional brands? That conversation stuck with me.

So when I discovered Product Displacement, I was hooked.

Product Displacement is a blog that collects the fictional brands used in fiction, mostly TV shows. It’s a running archive.

And because we’re surrounded by brands we need brands in our realist fiction. Fictional brands provide a great entry for creative folks to exercise themselves and a great way to have fun with our consumer culture.

Tags:
brands, christmas, creative exercise, fiction, fictional products, film, Product Displacement, Satire, spoofs, TV, U-Break-It, U-Haul

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