New AdHack Launches: Now More Newness
Today we launched a new version of the AdHack website. The new version offers 2 big steps forward for us.
The first big step forward is a migration on the platform we use to run AdHack. We started this morning on Drupal 5 and now we run on Drupal 6.
But only us neyurds care about that bit.
The second big step forward is in features we offer to help both ad buyers and ad creators rock their respective businesses. We’re closer to our vision of a marketplace for advertising creative.
The new features are all live on the new site, right now. But they suffer a bit of a iceberg problem — they’re functional features, not design changes.
So you have to really use the site to discover them. And many will become more evident the more they’re used.
What am I on about?
New stuff. And here’s an overview of why we did it.
Recognizing Value Creation
To show the value people and their work contribute to AdHack, we’ve created 2 feedback mechanisms: Cred and Badges.
Cred
Cred is a reputation currency.
It’s a feedback loop. A way of showing appreciation. A way of earning goodwill.
Interact with AdHack and you’ll start to accumulate Cred. The more good work you do, the more Cred you earn.
Cred flows to you from the work you do.
And once you have some Cred, you can share your Cred with others for the work they do.
That’s the introduction. Here are the Cred details.
The best way to figure out Cred is to see it in action.
Log in or create a new account and start earning your Cred.
Who knows? You may already have earned some.
We took our best shot at getting all the Cred everyone had already earned into their account. In one big dump.
So when you look at your Cred balance (in the header!) you’ll see one or a few lumpy numbers for today. That’s all your past actions in one number.
Your future actions will be much more precise with each in and out of Cred listed.
Badges
Badges are rewards for achievements. They appear in your Portfolio when you reach certain milestones on AdHack.
Sell an ad? You get a badge.
Get awarded the AdHack Employee of the Month Award? You get a badge.
That’s just for starters. We’ll keep the badges rolling for new achievements as they arrive.
Want to see Cred and Badges in action?
Take on the challenge of AdHack Launch Mission #1.
Richer Information on Ads
On AdHack, it’s all about the ads. So we wanted to enrich them. To make them easier to use, easier to sell and easier to find.
As a result, we’ve launched a whole new bunch of information that can be added to your ads:
- Media Types to tell ad buyers where your ad can be used
- Industry Category to help ad buyers find relevant ads
- Location information on a map to show ad buyers ads appropriate to a specific place
- For sale information — Yes, No or Sold (more information on that below)
- Price so ad buyers can pay creators fair value (more information about this below as well)
- Ad Brief information to match the ad creative brief and show how the ad meets market requirements
- Client and Product information to match your ad to the right ad buyer
Why should you add all this information?
Simple: the more added goodness describing your ad, the better chance you have to sell it.
All that information helps ad buyers find your ads in search engines and on AdHack.
Once an ad buyer finds your ad, the added information gives them all the details they need to buy your ad.
Most importantly in all this new information is the For Sale selection — Yes, No or Sold — and the Price. We cover that in the next section.
Creating Direct Sales for Ads
You make the ads. You want to sell your ads.
We want to be a marketplace for those ads — helping ad buyers find ads to buy; helping ad creators sell their ads.
So we’re very pleased to be able to launch our first steps towards direct sales for ads.
Post a new ad to AdHack or edit an existing ad and you’ll be able to set 3 key pieces of information for direct sale:
- a For Sale status: Yes, No or Sold,
- a Price for the ad in US of Canadian dollars,
- a list of Media Types the ad is available for.
Ads listed for sale get a big red button beside them — Buy This Ad — with the price and media types it’s available for.
A prospective ad buyer who clicks on Buy This Ad creates a purchase order for the ad. We confirm the purchase order details, coordinate the sale and make sure the sale works for both parties.
When ad buyer and ad creator agree, we finalize the sale and make sure everyone gets what they wanted.
Want to see the direct sales model in action?
Follow the instructions in AdHack Launch Mission #2.
Connecting with Real-Time Web
Overnight is over time. The new hotness is real time.
And where better to find the real-time web than on Twitter?
Nowhere we could find. So we’ve integrated Twitter into AdHack.
Link up your Twitter account and your AdHack account for bonus cross-posting action in 2 big flavors:
- AdHack pulls in your Twitter tweets marked #adhack and creates an evolving archive of real-time #adhack discussions. See the #adhack tweets so far.
- Post new ads or blog posts to AdHack and you’ll have the option to share your new stuff on Twitter with one simple step.
Want to see the AdHack-Twitter link up in action?
Follow the instructions in AdHack Launch Mission #3.
Problems? Questions? Feedback?
Report back from the field. Two ways:
- Contact the AdHack team.
- Join the conversation on the AdHack Get Satisfaction page.
We’re here to make the market that serves your needs — voice your opinion and be sure to get what you need.
Tags:
AdHack, announcement, development, launch, new, newness, software, website
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