Etsy Handmade Moment TV Ad Contest

Etsy, the marketplace for handmade arts and crafts, has launched a contest for its users to make its TV ads.

Attention all artists, videographers, film students, DIY addicts, advertising students, home video makers, professionals, camera nerds and other creative members of the Etsy community: here’s your chance to show the world how talented you are, and help us spread the Etsy gospel while you are at it!

Here are the full details on A Handmade Moment.

Here is the Etsy TV ad contest entry page.

We’re not affiliated at all with the Etsy contest, but we thought it would be of interest to the AdHack ad creator community.

And it provides us another opportunity to point out how the world of ad creation is changing. Even for companies whose customers are not creative, DIY-oriented folks, engaging with the people using the product is the most powerful way to convince people not using the product to use the product.

And what better way to show how your company makes its users rock than getting them to speak for the company?

Advertising is changing.

Talk to us and learn how to change with it.

Tags:
Advertising, arts, craft, Crowdsourcing, DIY, DIY advertising, Etsy, peer-production, People-Powered Advertising

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