AdHack Blog

Posted:
17 June 2009 @ 4pm

By:
James Sherrett

Categories:
Business, Community, Ideas, Process

The Moby Quotient by Bill Wyman

There’s something more than a little brilliant about this equation and explanation by Bill Wyman on The Moby Quotient:

The Moby Quotient, generated by the formula below, determines the degree to which artists besmirch their reputations when they lend their music to hawk products or companies. (The name salutes the techno artist Moby, who took the practice to new extremes with his 1999 album “Play.” The Moby Quotient is designated by the Greek letter mu.) Each factor is ranked on a scale of 1 to 10; the number assignments can be subjective, but the formula is useful in gauging the relative outrage fans should feel with each instance of this continuing cultural blight. The higher the result, the greater the degree of selling out.

(Click for full-sized image.)

I love how, with enough data, a predictive formula can be created to determine with some good enough level of accuracy, an outcome.

I’m sure the same kind of formula could be created to predict the popularity of videos posted to YouTube. We have the data.

I believe this is how we start to understand the nature and value of stochastic processes and relationships. Then we see them everywhere.

Now go, see it in action: calculate your own version of the Moby Quotient.

Thanks to Bud Caddell on Twitter for the pointer.


Tags:
, , , , , , , , , , , , ,



More AdHack Goodness? Subscribe!

Subscribe to AdHack Alerts in an RSS feed reader. AdHack Blog by RSS |  AdHack Blog by Email


AdHack Ad Creative Marketplace

AdHack is the marketplace for ad creative. We connect Ad Buyers and Ad Creators and help them both win.

Buy better ads from the AdHack ad creator community. Or commission new ads. Find and buy new Ad Creative.


Make your own ad on AdHack, a DIY advertising community. Create and sell your Ad Creative.

1 Comment

Posted by
How Much of a Sellout Are You?
24 June 2009 @ 4pm

[...] their music (or images of themselves) to be used in ads. According to Bill Wyman (thanks to AdHack for the pointer), that ship has sailed. There is no longer even a debate, let alone a stigma. [...]


Leave a Comment