Fan-Made Henrik Zetterberg Detroit Red Wings NHL TV Ad
Following the NHL playoffs?
Like any hockey-mad Canadian, I have been. The Detroit Red Wings are currently facing the Chicago Blackhawks in the conference finals and are favored to win their second Stanley Cup in a row.
Recently an ad appeared on YouTube that seemed to feature Detroit star Swede Henrik Zetterberg sleeping, showering and preparing for his day in full uniform. That’s it right above.
Except, as James Mirtle reports, it’s not Zetterberg. It’s a Red Wings fan and Zetterberg doppelganger named Jakob Hawkins.
Hawkins and his buddy Greg DeLiso provide some background on the ad:
Hey James,
OK. So here’s the deal. A few months ago my friend Greg, a Detroit native, and I were sitting around, hanging out when he remarked how much I really look like Henrik Zetterberg. I had heard this a few times before but neither of us had really put much thought into it. About a week or so later, I had an idea while riding the subway. You see, Greg and I both live in NYC, I’m an actor and he’s a filmmaker. It dawned on me that we should shoot something with me as Zetterberg…
The more the two of us talked, the more we figured out that we both had problems with the current NHL marketing campaign, and who better to come up with some new commercials than us. So, we set off scripting a series of commercials, storyboarding them with artist friends of ours, putting together presentation packets, and then shooting and editing several commercials. We created an entire advertising campaign for NHL. Once we had all of our stuff put together we realized that we needed to get our stuff to them…
Well, the first part turned out to be the easy part. Using just about every connection we had, we ended up getting the material to a few people who said they would “pass it along” at the NHL. Well, as many of us know, rarely does this make for a sure bet.
After a few weeks, we again came to another realization. If you want to get someone’s attention, it’s a lot easier if you have a thousand, or ten thousand, or a hundred thousand people with you.
SO HERE WE ARE, we want to bring it to the people. LET THE PEOPLE DECIDE! If the people think it works, then a message will get sent to the NHL that IT DOES WORK!
This is our first video made specifically for the playoff run to the Stanley Cup: http://www.youtube.com/watch?v=BSppMWmHT8U
The concept involves a hapless Zetterberg doppelganger going about his daily life in hockey gear. YES, FULL UNIFORM! He eats, sleeps, and bathes like this. The follow up commercials we are planning to release soon include going on a job interview, fighting pollution, taking a guitar lesson and many more to come. With a little help, we will be able to show the NHL the full scope of our campaign which goes far beyond just Zetterberg and the Red Wings.
This is us, the little guy, average Joe, David. Not trying to take down Goliath, but just trying to let him know that we are here. That sometimes to find out what the people want, you should just go to the people. We know what we like.
Thank you.
Go Zetterberg! Go Redwings! Go HOCKEY!
Jakob Hawkins & Greg DeLiso
If that doesn’t cry out for AdHack nothing does! And the comments echo the sentiment of the creators too.
We’re writing an email to Jakob and Greg right now.
Update: Spoke to Greg on the phone and he’s added the Zetterberg NHL ad to AdHack. Be sure to check it out, share it and support these guys!
Tags:
authentic, Chicago Blackhawks, Detroit Red Wings, fan-made, Greg DeLiso, Henrik Zetterberg, hockey, Jakob Hawkins, NHL, passionate, playoffs, Stanley Cup, tv ad
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