Product Placements in TV Shows

GladiolaBean (Gladys Santiago) has collected an exhaustive photo set of product placements in TV shows. As she describes it:

This set is a repository of product placements and brand integrations that have occurred in scripted shows. The goal of this set is to identify deliberate and unintentional product occurrences. It also serves as a starting point to a Lev Manovich/Clay Shirky inspired project I am currently working on and hope to present at conferences in the future.

Click through the set for detailed scene descriptions and content analyses.

I have also included instances of product displacements within this set. My favorite example is a “Tit Tat” occurrence from an episode of My Name is Earl.

I love the inclusiveness of the set. It gathers both intentional and unintentional product placements as well as made up brands and blacked-out brands.

I once met a designer named Carlo at a Christmas party. He worked in the film industry and made up brands for sets, so the shots looked full and realistic but didn’t require permissions from trademark holders.

I asked him his favorite type of brand to make up and he told me about brands of beer he’d created as inside jokes — Boobs Beer and Luscious Lager.

Most of Carlo’s brands were impossible to see on screen and many ended up on the cutting room floor, but he took great satisfaction in having his unproducts on screen.

Tags:
Boobs Beer, brand integration, Clay Shirky, flickr, GladiolaBean, intentional, Lev Manovich, Luscious Lager, My Name is Earl, paid inclusion, photosets, product placement, Tit Tat, unintentional

---

More AdHack Goodness? Subscribe!

 AdHack Blog by RSS |  AdHack Blog by Email

---

AdHack Ad Creative Marketplace

AdHack is the marketplace for ad creative. We connect Ad Buyers and Ad Creators and help them both win.

 Find and buy new Ad Creative.

 Create and sell your Ad Creative.