AdHack Blog

Posted:
8 April 2009 @ 11am

By:
James Sherrett

Categories:
Business, Trend Spotting

YouTube Claimed Copyright Content Gets New Ads

Last week we wondered Will Ad Buyers Buy New YouTube? And we asked 2 questions:

  1. Will ad buyers only buy ad inventory paired with ‘professional,’ sanitized, certified content? And, if so, why? Their audiences seem to have no trouble with the messy rest of the web.
  2. Is YouTube redesigning its website and segmenting user-generated content from what they call ‘claimed copyright content’ to avoid losing the ‘safe harbor’ designation under the DMCA?

Now TechCrunch reports that YouTube Quietly Rolls Out AdSense For Video To Claimed Copyrighted Content. So it seems our second question is being answered.

Now what about that first one?


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