Ad Creator Opportunity: iPhone App Ads

This week we’ve been talking to the good folks at Macworld about a feature they call the iPhone Application Guide.

Our talk has centred on how developers of iPhone Apps frequently want to buy ad space from Macworld but need someone to create the ad. Also it’s been mentioned that the great ad creator community on AdHack seems like a perfect fit to create those ads. Hey, they’ve proven they can created great ads for the iPhone before.

The real hurdle to overcome now is that iPhone app ad buyers are looking for ads specifically for iPhone apps.

So we’d like to invite you excellent ad creators to create ads for iPhone apps.

What’s apps?

Any apps you want. Or no apps in particular.

Make an ad for your favorite iPhone app. Or make an ad that could be used for a variety of iPhone apps.

iPhone Application Guide Categories

The following list lays out the categories for iPhone Apps as Macworld organizes them. If you’re considering making ad ad that could be used for a variety of iPhone apps, it pays to know what apps are out there.

• Books
• Business & Finance
• Education
• Entertainment
• Games
• Health & Fitness
• Music
• Navigation
• News
• Photography
• Productivity
• Reference
• Social Networking
• Sports
• Utilities
• Weather

Print and Web Ad Specifications

When making your ads, make sure they can be adapted to the right specifications for Macworld. What specs are those? Well below are the main details on the kinds of ads they are looking for. you can also download the Macworld 2009 Advertising Spec PDF here.

Macworld print ad specs

1/8th Page Ad Print Specs:
-3.5″W x 2.35″H
-300ppi
-CMYK color
-PDF/X-1a
-iTunes url for creating “FindIt Code”

1/4 Page Ad Print Specs:
-3.5″W x 4.75″H
-300ppi
-CMYK color
-PDF/X-1a
- iTunes url for creating “FindIt Code”

Macworld web ad specs

Leaderboard:  728px x 90px
Tower:  160px x 600px

How Macworld Sells iPhone App Ads

Below is a slide presentation from Macworld that shows how they describe and sell their ads for the iPhone Application Guide.

We’re providing it here just as context.

Tags:
ad space, developers, guide categories, iphone, iphone apps, macworld

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Nice writing style. Looking forward to reading more from you.

Chris Moran

[...] of apps for the iPhone, AdHack is working with MacWorld to make creative for iPhone app ads. I think this is a great fit – there are lots of iPhone App developers, and a large number of them [...]