AdHack Blog

Posted:
11 March 2009 @ 10am

By:
James Sherrett

Categories:
Community, Examples, Ideas, Trend Spotting

Thru-You Remixes How-To Culture

Take one part exhibitionist tendencies. Add in cheap video cameras, the Internet and an easy place to post / share / distribute videos. Add public access to the media assets. Shake with creative flair a musically talented DJ.

What do you get? Thru-You: Kutiman mixes of YouTube. For instance:

(Be sure to watch and listen to all the videos too.)

Cool, yes? I think it might be the coolest thing I have seen yet this year, reinterpreting the existing experiences we have in a new, fresh, transformed way.

It rekindles my faith that the web may well represent the rebirth of common creativity. Everyone be creative now.

Remix Rights and TOS

The Thru-You videos and songs also raise all kinds of good, meaty questions about rights, ownership of work and remix culture.

In particular, they add to the evidence of the declining usefulness of Terms of Service or Terms of Use statements. The Thru-You videos and songs violate YouTube’s Terms of Service. But they work in YouTube’s favor, driving traffic, increased attention and adoption of the service.

So if You-Tube doesn’t enforce its Terms of Service do they remain in force?

I think that challenge is waiting to happen.

Now I’m not a IP expert. But it seems to me that every time YouTube chooses not to enforce their Terms of Service they weaken their ability to enforce them in the future.


Tags:
, , , , , , , , ,



More AdHack Goodness? Subscribe!

Subscribe to AdHack Alerts in an RSS feed reader. AdHack Blog by RSS |  AdHack Blog by Email


AdHack Ad Creative Marketplace

AdHack is the marketplace for ad creative. We connect Ad Buyers and Ad Creators and help them both win.

Buy better ads from the AdHack ad creator community. Or commission new ads. Find and buy new Ad Creative.


Make your own ad on AdHack, a DIY advertising community. Create and sell your Ad Creative.

1 Comment

[...] like the next step of exploration from the Kutiman ThruYou remix of how-to culture. Very cool [...]


Leave a Comment

February Employee of the Month: Tom Hooper ThruYOU by Kutiman MP3 Downloads