Roundup #27: Cast Your Balls Ballot
Tick Your Favorite Balls
We’re down to the short and curlies, the last few hours before we decide on the winning sequel of Show Us Your Balls.
Have you chosen your favorite?
It’s simple to do. Let me break it down for you.
Read the 3 finalist scripts:
Vote for your choice of the script we should make into the sequel to Show Us Your Balls.
You’re done. Go play.
The Balls Song Music Video
First, we breathed our hot breath on the word Balls. That exercise became The Balls Song.
Now we’re dangling The Balls Song Music Video. Yes, just so.
Hear the Balls. Now see the Balls: acapella stylings on the choral tip.
And if you’re partial to it, please be sure to use that fancy YouTube embed functionality. That’s the big bopper when it comes to getting views. Pull!
Ad Creator Spotlight: Chris Yi
Now we turn our light away from our Balls and onto the fine work of Chris Yi.
Chris joined up with AdHack at the end of 2008 and is a very active all-around ad creator, on AdHack and elsewhere. He deserves big thanks for being very helpful to us with input and feedback on the job we’re doing with AdHack.
He’s honest and forthright and willing to work with us. And that’s all we can ask from someone using AdHack.
Chris also hosts an online party on his blog ChrisYi.com. Some of my favorite posts:
- What I learned from my Doritos commercials
- Bike Hero, Viral Success or Ethical Failure
- Two Completely Different Music Videos
My favorite Chris Yi ad is called The Red – Doritos Super Bowl Ad.
Chris made it as one of three ads for the Doritos Crash the Superbowl ad contest. The others are also available on his portfolio.
If you see him around, say ‘hi’ to Chris Yi.
Advertising’s 80 / 20 Rule is Flipping
We’ve kicked off a series of blog posts called the 80 / 20 Rule Flip.
The idea behind the 80 / 20 rule flip is simple and important. Here’s a sample from the introduction:
It used to be the standard: the 80 / 20 rule of advertising.
- Spend 80 percent of your budget on media — the time or space where the ad appears.
- Spend 20 percent on creative — the ad itself, plus the overhead like account management.
This rule served a mass media model for advertising. A few ads distributed repeatedly through a few media outlets to a large audience. Few to many, over and over.
And it’s not too hard to see why. The 80 / 20 rule worked.
Then the rule started shifting for some campaigns. In some cases, 30 percent of a budget went to creative, or 15 percent. The rule got a little higgledy piggledy — customized for each campaign.
Because mass audiences fragmented into smaller, niche audiences. Cable television, specialty publications, the Internet — all media shifts over the past 20 years have moved from larger, general-interest audiences to smaller, special-interest audiences. From network channels to specialty channels. From LIFE to Fly Tying Enthusiast.
All these changes are well documented and discussed. But I believe the biggest change of all has received no mentions.
Here it is:
Advertising’s 80 / 20 (media / creative) is flipping.
20 / 80 (media / creative) will be the new rule.
Read the full introductory entry: Advertising’s 80 / 20 Rule is Flipping.
Read the full series: Advertising’s 80 / 20 Rule Flip.
And we’d love to get some feedback on the posts.
We’ll have 7 posts in total to the series. We’ll keep posting them on the AdHack Blog over the next few days.
At the end we’ll compile the posts into a single PDF white paper. We’ll call it something catchy with a subtitle about the changing nature of advertising. Any suggestions?
If sanctuary still exists,
it’s among the shaking fists,
seeking out a living free of the postures of politics.
— The Constantines
Best,
~James
Unum cum virtute multorum.
Tags:
80 / 20 Rule Flip, AdHack Roundup, ballot, balls, email, newsletter, Roundup, Show us your Balls, Super Bowl, Super Bowl Ads, Super Bowl XLIII, The Balls Song, update, vote
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