Killed Ideas: A Lazarus Project for Ads
Killed Ideas opened today for submissions.
What’s Killed Ideas? A book collection of the best advertising ideas that never saw the light of day. The killed ideas of advertising.
The site and book hope to tap into the frustrations of creative folks whose best ideas died somewhere on the road to production. Killed by clients. Killed by process. Killed by peers.
And that’s interesting to us at AdHack, because it shows the deep-seeded discontent in the advertising industry with the current creative process.
Broken Ad Creation Process
The bigger picture? The unspoken reality alluded to but not named?
The ad creation process is pretty broken.
Whether it’s Pepsi’s $10-million logo getting chosen because it caught the eye of a charismatic and powerful ad man.
Or it’s the call to action of Killed Ideas:
You nailed it the first time and you know it. Now it’s time to bring your best work back, and let it stand on its own.
Or it’s Tropicana reverting to its old package designs (to choose fairly randomly 3 points of information of the moment).
The traditional ad creation process results in long delays, muddy decision making and mediocre work. Exceptions certainly exist. But the process draws the majority of work to the middling.
What’s to be done?
First, we believe all great businesses are an argument. For doing things a certain way. For a set of conditions in a market. For a belief in a way things should be done.
We’re not puffing ourselves up to say we’re a great business. Not just yet. But AdHack is an argument that goes something like this.
We want to open the advertising creation process to participation, feedback and input. We want to make advertising accessible to anyone — as buyers or advertising and creators of advertising. We want to make advertising creation into a collaborative process that includes creative folks, critics, buyers and customers of products and services.
At our root, that’s what we propose with AdHack. A new way to make advertising. Sound compelling?
Contact us now for free to see if it’s right for you.
Seen first on AdPulp then on Agency Spy.
Tags:
Ad Pulp, AdHack, advertising creative, Agency Spy, Amex, argument, contact AdHack, creation, john battelle, Killed Ideas, Pepsi, Pepsi logo, Process, production, Tropicana
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