AdHack Blog – LEGO for Adults’ Sexist Campaign

Posted:
9 January 2009 @ 12pm

By:
James Sherrett

Categories:
Ideas, Satire, Trend Spotting

LEGO for Adults’ Sexist Campaign

Dead LEGO,

Your new campaign “LEGO for Adults” is really creepy and sexist. Please stop. Now would be too late.

Because I like LEGO. I don’t want to stop liking LEGO. I have great memories of playing with LEGO as a kid. I’d buy it as a gift for kids now. If I had more time, I’d probably buy it as a gift for myself now.

But this campaign makes liking LEGO creepy and I don’t want to be creepy.

(Click images for full-size versions.)

I think we now have an early candidate for the sexism in advertising awards 2009.

Here were the winners for Sexism in Advertising 2008.

Thanks to Coloribus for the link.

Tags:
Adults, Creepy, LEGO, LEGO for adults, porn, pornography, sexism, sexism in advertising, toys

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Edward

Ha.... cool.

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Evan

that is pure awesome.

when will we be able to order those sets from lego.com?

Corey Rollins

hahaha. I don't think it's sexist, just sexy ahaha. It makes me wish they sold this in a kit! Best x-mas / birthday gift ever.

Also the link for Coloribus that was posted didn't seem to work. I tried to find it myself but was unsuccessful.

Monica

It's sexist only in your head. Are you suggesting women don't like sex?

Tom

Cheap rip-off by DDB! These kind of advertising could only been done by creatives who are not able to create some "break-through stuff" by themself. Those creatives are spending hours to find something in the internet, put a logo on it and think, they are some kind of a special creative team. What a boring live!

Monique

Yes, as art it's funny. As an ad campaign it's not. I'm suspicious of these being real ads.

James Sherrett

I think they're legitimate ads. Coloribus indicates they're from DDB Hamburg:
http://www.coloribus.com/paedia/prints/2009/01/09/277591/

But I could be wrong. It seems far more fitting as provocative art. But you know those crazy Europeans!

Jason Landry

Are these legitimate ads or is this an AdHack? The photographs are by Jean-Yves Lemoigne and they appear in issue 3 of Amusement magazine. More info can be found here: http://fabrikproject.com.mx/blog/?p=3491

LEGO for Adults’ Sexist Campaign

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