Typography: The art of making fonts sexy
We encounter fonts and character sets every day. Whether it be on the Internet, in the news paper, on TV or the products we buy, we see fonts being used.
I know what you’re thinking. It makes it hard to call something we encounter daily (and barley notice or care about) sexy. Or for that matter even art.
About Typography
Sure, we are exposed to thousands of fonts and typefaces on a regular basis. but just like most things we all use, some people just use them better then others.
I’m talking about Typography experts. AKA typesetters, compositors, typographers, graphic artists, art directors, comic book artists, and clerical workers. They are the experts of making words and fonts sexy.
For those of you that don’t know what Typography is allow me to elaborate.
Typography is the art and techniques of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and (kerning) adjusting the space between pairs of letters. (Well said Wikipedia!).
Need Some Typography Inspiration?
Experimenting with typography can lead to some very powerful designs and it puts your creative work on another level when done right. It takes a lot of practise to become an expert in this form of design, so to kick start you in the right direction we wanted to share this awesome post from backtoessentials.com.
That will link you to a post titled 70 Minimalist Typography Examples, which is more then enough to get a kick start of inspiration.
If a picture can say a 1,000 words, I can’t even begin to imagine the statistics behind a picture made completely of words.
AdHack Typography Resources
Now don’t think all typography has to be a highly creative bold artistic statement. It can just simply mean picking the right font for your website. Picking a font that sets the right mood, tone and is easy to read can be harder then it sounds. Sometimes it can be down right frustrating.
If you find yourself struggling to pick the right online font, you will definitely want to check out our latest AdHack resource called Typetester. This tool does pretty much exactly what the name suggests, it lets you test and compare different typefaces on-screen. This is a very handy tool that can save you tons of time when you need to pick online fonts.
Feeling more creative and want to kick it up a notch? Then don’t forget our resource post on FontStruct. The online font builder that lets you create, remix, and share your own custom fonts. It’s all online and 100% free. Check it out!
Tags:
art directors, clerical workers, comic book artists, compositors, creative work, examples of typography, fonts, graphic artists, illustration techniques, inspiration, typefaces, typography experts
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