AdHack Blog

Posted:
23 September 2008 @ 8pm

By:
James Sherrett

Categories:
Ideas, Trend Spotting

Candidate + Supporters = DIY Ads

How do you break through the clutter and sameness of campaign ads on the front lawn or boulevard?

Let your supporters customize the ads according to their own reasons. That’s what Jason Kander has done. It also taps into the variations of issues important to voters. My important issue may also be yours but it may not be on the radar of the candidate and their handlers.

Nice job Jason Kander. As long as you didn’t believe dinosaurs roamed the earth 4,000 years ago, we’d give you our people-powered vote just for this idea!

Update: Jason Kander won as a State Representative for the 44th District of Kansas. Congratulations, Jason!

Thanks to Monique Trottier of Boxcar Marketing for the link.


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