Assignment #10: Remixed Emotions (Win an iPod)
A big problem consumers face today is Greenwashing, which wikipedia defines as,
“a term used to describe the perception of consumers that they are being misled by a company regarding the environmental practises of the company or the environmental benefits of a product or service.”
Being lied to by advertising sucks and it sucks even harder when it’s just plain confusing. like this HSBC Lumberjack Ad James ranted about in a prior blog post. “Emotional-Greenwashing” he called it. Basicly HSBC found a tear jerker story and tacked their name onto the end. The perfect premis for a simple AdHack Assignment.
We’ve called this assignment, “Remixed Emotions.”
Why? Because we want you to remix the emotions of this ad and change the ending.
For this assignment do not re-edit, dub, or change the actual commercial. Just make a new ending / payoff.
This is a very easy Assignment for anyone to enter using Windows movie maker or iMovie. Just ad new text/logo/footage at the end and you’re done! Submit as many as you like.
We know this commercial is pretty lengthy, but once it’s uploaded viewers and voters can just skip to the various endings by clicking near the end of the time-line.
So don’t worry no one will have to watch the whole sappy commercial dozens of times. except whoever wins, they can watch it every day over and over on their new 8GB iPod Nano Chromatic.
See the original ad and get full Assignment details here!
Tags:
assignment details, greenwashing, hsbc, tear jerker, windows movie maker
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